94 is a start-up journey blog series that captures Jamie’s first weeks at Amplify during the summer of 2018. The summer of 2018 was the soft launch of Amplify Advisors & the blog captures the weekly journaling of a co-founder. 94 has been released one year later as a reflection of how far Amplify has come in one short year.
There is a sweet irony in building a small business while assisting other small business owners at the same time.
So much that I’ve learned over the last four weeks would be key to any start-up regardless of their industry.
Many times I’ve asked myself why there isn’t someone assisting with this type of work? Why must we re-invent the wheel? On that, with minimal research, I’ve concluded:
- there likely is but I don’t have the $$$ to pay them so no point finding them
- it certainly would be a business plan to solve a common problem but the target, as a true start-up, wouldn’t have $$$ to pay
- a book or similar documentation is the most likely to be successful given its affordability - I’ve read 4HWW and it was helpful, the e-book I bought from a FB ad turned out worth the $5 and the webinar I did (also from a FB ad) really helped clarify things too. Scale Up and Good to Great are on the list next.
The learning curve has been so great I ask myself how I could have not known these things only a few weeks ago? And how can people in larger entities who have never been in this situation emphasize or understand an entrepreneur?
Maybe I’m a weak consultant? I felt the same about accountants (or MBAs) who consult with industry having never left public practice or Big C consulting. How do those Advisors, who have never been in finance or accounting emphasize or understand a CFO or Controller or Finance Leader? Some seem to be able to, but I’d never feel credible had I not walked in the shoes.
Here’s a ‘laundry list’ of things that take up brain space that were not actively on my radar only a few weeks ago:
- inbound marketing
- SEO (search engine optimization)
- CTA (call to action)
- CTR (click through rate)
- OCR (optimal character recognition)
- QuickBooks Online
- all the related apps and the echo system of bookkeeping in general
- Microsoft - ERPs and all their apps that most businesses have but I didn’t know about and certainly didn’t leverage
- Chart of Accounts without #s (still can’t fathom why)
- Apps, apps and more apps: from CRM, ATS, time trackers, contract signing
- and so much more...
Starting up is harder than you expect and the learning curve is steep.... but that also adds to the excitement and fun!